INSIDE FG®

10/01/25

 

October is a chapter we have been building toward since the beginning. The Chicago air cools, the days shorten, and the season asks for pieces with weight and purpose. For us, this month is not just about new products. It is about why we exist in the first place. Follow God was never meant to be just a name on a tag. It is a reminder. 

 

To Follow God is to move with intention when the world pushes distraction. It is to seek meaning when everything around you is built on noise. It is to make choices that reflect something eternal rather than something temporary. This belief shapes everything we design. It guides how we think about color, fabric, structure, and detail. Every piece we create is meant to carry a message beyond the surface.

 

This month, our Sunfaded Hoodie becomes the clearest expression of that idea. It arrives in several new variations, each one telling a different story but rooted in the same foundation. Our Vintage collection returns with a snow washed finish that feels lived in from the first wear, a reminder that the journey shapes us over time.

There will also be three special shock drops throughout the month. The first will offer a limited collection of graphic hoodies that explore the brand’s message through visual storytelling. The second will feature experimental dye treatments that highlight individuality within a shared purpose. The final drop will give early access to pieces from our upcoming cold-weather collection, a preview of what is next as we continue building toward a larger vision.

 

All of this is driven by one belief. That following God should shape how we live, how we move, and even how we build the things we wear. Every stitch, every wash, every decision is made with that intention. October is not just another month of releases. It is a reminder of why we started and where we are headed. Follow God, not others. Always.